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The Source: Open Your Mind, Change Your Life (Vermilion) Paperback – 16 Jan. 2020

by Dr Tara Swart (Author)
4.5 4.5 out of 5 stars 1,890 ratings
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'The Source marries universal truths with scientific rigor for a persuasive, important exploration of The Law of Attraction.' - Deepak Chopra MD

‘[Like] the self-help success The Secret, but cooler and more sciencey.’ - Evening Standard


Life-changing opportunities pass us by every day – now we can train our minds to seize them

Self-help books like The Secret promise that we can tap into the 'law of attraction' to control our destiny, simply by changing our thoughts. If we strip away the mystique, at the heart of this idea is a fundamental truth that is backed up by the latest breakthroughs in neuroscience: most of the things we want from life – health, happiness, wealth, love - are governed by our ability to think, feel and act; in other words, by our brain.

Dr Tara Swart, a neuroscientist and executive coach with a background in psychiatry, is convinced beyond all doubt of our ability to alter how our brains work - and transform our lives. In The Source, she draws on the latest cognitive science and her experience coaching highly successful people to reveal the secret to mastering our minds.

With a four-step plan to awaken the power of your brain, this unique guide to life combines science and spirituality in a way that is open-minded and practical. Discover how to:
- Challenge 'autopilot' thinking and rewire your brain's pathways to fulfil your potential
- Manifest the things you want by directing your energy towards your deepest values and ambitions
- Harness the power of visualisation to prime your brain to grab opportunities and take control of your future
- Attack life with confidence, dispel fear and avoid negative thinking

Unlock your potential today – you are just four steps away from building a new confident you.

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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Vermilion
  4. Publication date
    16 Jan. 2020
  5. Dimensions
    13.5 x 1.9 x 20.1 cm
  6. ISBN-10
    1785042009
  7. ISBN-13
    978-1785042003
  8. See all details
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  1. Abundant thinking relies on a willingness to change our patterns of thinking and make space for the new; to let go of past beliefs and assumptions and take on board new evidence and ideas.
    Highlighted by 1,254 Kindle readers
  2. Abundant thinkers, on the other hand, regard failure as an essential element of success.
    Highlighted by 1,207 Kindle readers
  3. The true power of the brain lies in being able to integrate what we think with how we feel – the cortex and the limbic system together – with what our gut tells us and what we sense throughout our entire bodies.
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Product description

Review

The Source by Tara Swart, MD, PhD marries universal truths with scientific rigor for a persuasive, important exploration of The Law of Attraction ― Deepak Chopra, MD

A game-changing blend of neuroscience and no-limits advice. If you have a nagging sense that you are capable of so much more, this book is for you. -- Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

A game-changing blend of neuroscience and no-limits advice. If you have a nagging sense that you are capable of so much more, this book is for you. ― Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

Tara Swart is an extremely calming presence, all the more so for being palpably intelligent. Her brain appears to require no boosting. I’d sign up in an eye blink… I like her – a lot ― Hannah Betts, The Times

Dr Tara Swart is friendly, charming, and knows what she’s talking about. Having qualified as a doctor, then trained as a neuroscientist, she worked as a psychiatrist before going into private practice as a highly sought-after expert to the rich and famous ― Janet Street-Porter, Daily Mail

Neuroscientist Dr Tara Swart works with some of the City’s highest-earning and most respected leaders in finance, law and media ― Evening Standard

Dr Swart has become one of the most prominent voices in the field of neuroscience, and counts among her clients some of the biggest names in business ― The Telegraph

From the Back Cover

Dr Tara Swart is a neuroscientist and executive adviser. She is passionate about teaching others how to apply learnings from neuroscience to enhance their everyday lives. Tara holds a BSc in Biomedical Science and a PhD in Neuropharmacology from King¿s College, London and a medical degree (BM BCh) from Oxford University. She is a senior lecturer at MIT Sloan, visiting senior lecturer at King¿s College and she also she teaches at Oxford Sa¿Business School. She is the co-author of Neuroscience for Leadership (Palgrave), winner of the 2016 CMI Management Book of the Year. In 2016 she was named as Neuroscientist-in-Residence at the Corinthia Hotel, London.Twitter @taraswart

Instagram drtaraswart

www.taraswart.com

Product details

  • Publisher ‏ : ‎ Vermilion; 1st edition (16 Jan. 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1785042009
  • ISBN-13 ‏ : ‎ 978-1785042003
  • Dimensions ‏ : ‎ 13.5 x 1.9 x 20.1 cm
  • Customer reviews:
    4.5 4.5 out of 5 stars 1,890 ratings

About the author

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Dr Tara Swart

Dr Tara Swart

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Dr Tara Swart is a neuroscientist and former psychiatric doctor. She is a senior lecturer at MIT Sloan and visiting senior lecturer at Kings College London, and an executive advisor to some of the world’s most respected leaders in media and business. 'The Source' is Tara's third book - she is also lead author of the award-winning 'Neuroscience for Leadership', and co-author of 'An Attitude for Acting'. In 2016 she was named the world’s first Neuroscientist-in-Residence at Corinthia Hotel, London, and she is currently in residence at Annabel’s private members club, running a series of wellbeing events. She is passionate about teaching others how to apply lessons from cognitive science to enhance everyday lives. Find out more at www.taraswart.com

“The Source by Tara Swart, MD, PhD marries universal truths with scientific rigor for a persuasive, important exploration of The Law of Attraction.” - Deepak Chopra MD

“Tara Swart is an extremely calming presence, all the more so for being palpably intelligent. Her brain appears to require no boosting. I’d sign up in an eye blink... I like her – a lot” - Hannah Betts, The Times

“Dr Tara Swart is friendly, charming, and knows what she’s talking about. Having qualified as a doctor, then trained as a neuroscientist, she worked as a psychiatrist before going into private practice as a highly sought-after expert to the rich and famous” - Janet Street-Porter, Daily Mail

“Neuroscientist Dr Tara Swart works with some of the City’s highest-earning and most respected leaders in finance, law and media." - Evening Standard

"Dr Swart has become one of the most prominent voices in the field of neuroscience and currently runs her own leadership programme at the prestigious Massachusetts Institute of Technology (MIT) as well as being a visiting professor at the University of Oxford’s Said Business School. She counts among her clients some of the biggest names in business: banks, hedge funds, FTSE 100 companies, Magic Circle law firms and one major media company, coaching those in leadership positions to better manage any psychopathic tendencies and foster a more benevolent workplace culture. In person she is a diminutive yet formidable figure, immaculately dressed and with a keen eye on the behaviour of all those around her.” - Joe Shute, The Telegraph

Customer reviews

4.5 out of 5 stars
1,890 global ratings

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Customers say

Customers find the book engaging and easy to read. They appreciate the interesting science and how it's broken down into simple concepts. The prose is described as warm and encouraging, making the subject matter accessible.

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ReadabilityThought provokingAccessibility
53 customers mention ‘Readability’44 positive9 negative

Customers find the book engaging and easy to read. They appreciate the author's writing style and find the content brilliant. The prose is warm, encouraging, and informative.

"Highly recommended. It’s a book you can pick up and put down easily...." Read more

"...the book are familiar – the power of positive thinking, the importance of visualisation – what is new, and for me, what was so helpful, is the way..." Read more

"Brilliantly structured and well written. So nice to read a real book with real, personal stories and examples...." Read more

"...And journaling means you can capture and crystalize your thoughts so you really know what you’re thinking – not what you think you’re thinking!..." Read more

39 customers mention ‘Thought provoking’39 positive0 negative

Customers find the book thought-provoking. They appreciate the interesting information on how our brains work, and the way it breaks down difficult concepts. Readers mention that the author links science with spirituality effortlessly, bringing her philosophies to life. The book is easy to read yet still learning throughout, and includes practical exercises.

"...Dr Tara references occasions in her own life and gives case studies to illustrate her points...." Read more

"...don’t be tempted to skip them: not just because they contain various important practical tips to keep your brain and body in good working order, and..." Read more

"...So nice to read a real book with real, personal stories and examples. A welcome change from the deluge of AI nonsense out there on Amazon." Read more

"...There’s obviously a lot of helpful information in the book but I struggled to keep reading it...." Read more

6 customers mention ‘Accessibility’6 positive0 negative

Customers find the book accessible. The background is open and the prose warm and encouraging. Familiar themes are revised and made more accessible. Despite the lofty subject matter, readers find the book enjoyable to read.

"...on a solid scientific basis, and does so in a way that is clear, accessible, and personal...." Read more

"...Despite the lofty subject matter, the book is incredibly accessible and a joy to read." Read more

"...However Tara has made this book so accessible and easy for anyone and everyone, with the no-nonsense cut through science of why and how this works,..." Read more

"...was less complex than I'd hoped for and was more of a diluted, widely accessible, scientific explanation...." Read more

Inspiring and uplifting
5 out of 5 stars
Inspiring and uplifting
I am reading this as I go back to work after my second child. Having maternity leave, and some extra mouths to feed has changed my needs and wants. This book and the exercises in it are helping me to clarify what I want to do, what the near future should look like for me and how to get there. The science is fascinating but written in a way which is easy to understand. The suggested exercises are fun an engaging (i look forward to and make time for them rather than feeling myself obliged to work through them for my own good). It has left me feeling very optimistic about where I am heading and that I know I will get there.
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Top reviews from United Kingdom

  • Cherry
    5.0 out of 5 stars Helpful, engaging, good value
    Reviewed in the United Kingdom on 5 March 2025
    Verified Purchase
    Highly recommended. It’s a book you can pick up and put down easily. If you are feeling a bit stuck, lacking clarity, or uncertain of how to get life back into balance, then this little treasure could certainly help. Dr Tara references occasions in her own life and gives case studies to illustrate her points. There are some helpful meditations to try at the end of the book.
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  • Matthew Robinson
    5.0 out of 5 stars fascinating, encouraging, inspiring
    Reviewed in the United Kingdom on 26 May 2019
    Verified Purchase
    I’m sure I’m not the only one who feels that they are not really in control of life. I seem to spend all my time just struggling to keep my head above water, trying hard to be a good parent, a good partner, and a good colleague but with the constant sense of guilt that I’m failing to be a good anything. There are all sorts of things I would like to improve in my life, but it’s hard enough to find the time and energy to fix the leaking tap in the kitchen, let alone deal with anything bigger. At various points in the past I have tried books that have promised to help “Change your life!”, but the new me has never lasted very long, and that has made me feel like things will never change.

    But reading the Source, I see very clearly – and for the first time - why these changes have never stuck. That was itself something of a revelation. But more than that, for the first time in a long time I have a real sense that change is possible – or in fact, that change is actually happening.

    While some of the ideas in the book are familiar – the power of positive thinking, the importance of visualisation – what is new, and for me, what was so helpful, is the way the book puts all of this on a solid scientific basis, and does so in a way that is clear, accessible, and personal. So where a book like The Secret explains the power of visualisation through the mysterious and mystical “Law of Attraction” (which never made much sense to me), The Source explains in fascinating detail how (for instance) visualisation can have a direct effect on the body (citing a study in which subjects who merely visualised doing finger exercises were found to have actually increased their finger strength); or how visualisation can help train the brain to pay attention to something useful that it might otherwise have filtered out.

    The ‘Source’ of the title is what Swart calls our brain when it is functioning to its maximum potential. Achieving this potential is a question of paying attention to our habitual emotional responses and unconscious thought-processes; and where these are causing us problems, learning to reprogram our brain to give us the best chance of success. This, incidentally, is another aspect of the book which I prefer to the Secret. The book does not suggest you passively visualise a cheque and wait for the universe to send it to you, but rather that you work out what your goals are in life, and then prepare yourself to identify and respond to or indeed create opportunities in the best way you can.

    As for the actual contents: the book is divided into four parts. The first three provide the scientific background to the practical exercises in the fourth: the first part looks at the science behind positive thinking and visualisation, the second discusses neuroplasticity – the ability of the brain to develop new neural pathways and develop new habits, and the third looks at the ‘agile brain’, and the importance of balancing different ways of thinking (e.g. logical, intuitive, creative, etc.). These chapters are packed full of really fascinating material, and are worth a read even if you have no interest in changing your life. But for they are also very important for those who can’t wait to start changing their life, so don’t be tempted to skip them: not just because they contain various important practical tips to keep your brain and body in good working order, and not just because they contain various preparatory exercises that you need to do before you start the exercises in Part 4, but also because they explain clearly *why* you will be doing the exercises you will be doing, how they will help retrain your brain, and what kind of progress you should expect to see. As I mentioned at the start of this review, this was revelatory stuff for me, and helped me to understand why my previous efforts to become more organised (for example) didn’t work.

    I don’t write many Amazon reviews. In this instance, however, I have made the time to do so because the book has helped – and is helping me – a lot. I think one of the other reviews mentioned how reading the book had made them feel optimistic about the future – and that’s exactly how I feel, and I like to think that this book will do the same for others.
    275 people found this helpful
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  • lucy
    4.0 out of 5 stars Perfect book to change your mindset
    Reviewed in the United Kingdom on 3 February 2025
    Verified Purchase
    Excited to put the theories in to practise and change my mind set
    3 people found this helpful
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  • Rob
    5.0 out of 5 stars excellent
    Reviewed in the United Kingdom on 30 September 2024
    Verified Purchase
    Brilliantly structured and well written. So nice to read a real book with real, personal stories and examples. A welcome change from the deluge of AI nonsense out there on Amazon.
    6 people found this helpful
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  • NTKOG
    3.0 out of 5 stars Interesting
    Reviewed in the United Kingdom on 10 July 2024
    Verified Purchase
    Parts of the book were interesting but I’m sorry to say I found a lot of it boring. There’s obviously a lot of helpful information in the book but I struggled to keep reading it. I much prefer watching her in interviews/speaking where the information comes to life.
    13 people found this helpful
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  • Book Lover
    5.0 out of 5 stars Perfect!
    Reviewed in the United Kingdom on 26 December 2024
    Verified Purchase
    I bought it as a gift for my son, who'd watched some YouTube videos with Tara, and he was very happy. He didn't know she had written a book.
    3 people found this helpful
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  • Global G
    5.0 out of 5 stars Dr Swart takes the hocus pocus out of the law of attraction
    Reviewed in the United Kingdom on 15 March 2019
    Verified Purchase
    In “The Source” Dr Swart takes the hocus pocus out of the law of attraction, breaks the idea of “magical thinking” and teaches you how to mould your neuroplastic brain into driving positive and goal-orientated life changes – all according to the latest neuroscience. If you’re put off by the “energy of the universe” tenet, this is the book for you because there’s nothing New Age-ey about scientific fact and common sense.

    “Thinking for success” isn’t a new concept, but now Dr Swart explains the neuroscience behind the concepts followed by many highly successful and motivated people from sports starts to corporate leaders so anyone can change their thoughts and life outcomes. Whilst some may scoff at the “magic” of it all, with over 25 years of scientific and clinical experience Dr Swart knows what she’s talking about – and has walked her talk. As she writes, “We know that merely registering that something is possible in the brain can change what happens in the body of the outside world”.

    Dr Swart provides simple exercises so you can analyse your existing thought patterns and behaviour and upgrade them to “attract” the outcomes you do want. And journaling means you can capture and crystalize your thoughts so you really know what you’re thinking – not what you think you’re thinking!

    It’s an excellent book. Read about the science, learn how to reprogramme your neuroplastic brain for success and positive life outcomes, and try the concepts – just be sure to focus on what you really want because you can change your thinking and your life.
    60 people found this helpful
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  • Melissa
    5.0 out of 5 stars One of my fave books - lifechanging
    Reviewed in the United Kingdom on 18 July 2024
    Verified Purchase
    Love this book, very easy informative and motivation read
    4 people found this helpful
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Top reviews from other countries

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  • Jess
    5.0 out of 5 stars Wonderfully written
    Reviewed in the United States on 19 January 2025
    Verified Purchase
    I love the simplicity to this complex process, absolutely amazing job outlining action steps to achieve goals. Great practices provided.
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  • Allison
    5.0 out of 5 stars Amazing
    Reviewed in Canada on 7 October 2024
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    My favourite book ever. So good
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  • Alejandra
    5.0 out of 5 stars Lo recomiendo
    Reviewed in Mexico on 13 August 2024
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    Este libro me lo recomendaron y la vdd tienen que leerlo está muy interesante
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  • Zainub
    5.0 out of 5 stars Great Book
    Reviewed in Sweden on 23 February 2025
    Verified Purchase
    I loved it, very good explanations with examples and many step by step exercises easy to follow.
    I love how she explains brain complex mechanisms to prove science behind The Source.
    Must read 📚
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  • NoSinMisJeans
    5.0 out of 5 stars Muy potente.
    Reviewed in Spain on 10 February 2025
    Verified Purchase
    Un libro que te abre un mundo de posibilidades. La mente es prodigiosa, pena no haber dado antes con este libro. Súper recomendable.
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