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Giles Edwards
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How Brands Blow Copertina flessibile – 15 novembre 2023

Edizione Inglese di Ryan Wallman (Autore), Giles Edwards (Autore)
5,0 5,0 su 5 stelle 10 voti
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Opzioni di acquisto e componenti aggiuntivi

“I'd buy this book just for the brilliant art direction. The writing had me laughing and crying: laughing at how true it is and crying at how true it is." – Dave Trott

“Hilarious, hard-hitting and a hell of a way to learn to do better in the mess we’ve made of branding, marketing and advertising. Read it and weep – you will weep because you'll see yourself somewhere in all this and wish you hadn't.” – Vikki Ross

You know those bands that constantly reinvent themselves and strive to go in bold experimental directions with every new album?

But then there are other bands that stick to what they know, without ever reaching the heights of their debut?

If you prefer the latter, you’re going to like this book. It’s basically the ‘Weezer’s second album’ of marketing discourse. More of the same, albeit not quite as good.

But hey, if you’re a fan, there’s plenty here for you. How Brands Blow picks up where Delusions of Brandeur left off, with some laughs, some occasional good sense, and some deserved roasting of the marketing industry’s clowns.
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  1. Lunghezza stampa
    236 pagine
  2. Lingua
    Inglese
  3. Editore
    Gasp Books
  4. Data di pubblicazione
    15 novembre 2023
  5. Dimensioni
    20.3 x 13.3 x 1.5 cm
  6. ISBN-10
    1838434321
  7. ISBN-13
    978-1838434328
  8. Visualizza tutti i dettagli
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Descrizione prodotto

Recensione

“There is no doubt that this is THE masterwork of recent times and a vital new addition to the laboratory of marketing science. ‘How Brands Blow’ disrupted me at a most fundamental level. Its advanced combination of purpose, agility and incredibly artificial intelligence makes this a book every marketer should buy, fail to understand and then quote endlessly in meetings and on the bus home to random commuters.” --Mark Ritson

"A funny, insightful and beautiful book that is worth buying just to keep your spirits up as you head to your next client meeting in Milton Keynes.” --Rob Mayhew

“It is as if Douglas Adams and The Onion got together to write up on the state of modern marketing. In an industry that is drawn to the new shiny thing without a moment’s thought all while being apologetic about helping brands and businesses sell more, this is refreshingly incisive, on the money and dare I say, educational for marketers of all kinds.“ --Keerti Nair

L'autore

Giles Edwards is the founder of Gasp, the award-winning marketing agency that’s been “fearless and inventive” (The Drum) and hell-bent on making its clients more profitable for more than 10 years. A student of Professor Mark Ritson, Giles believes in “proper (timeless) Marketing”; tactics change, people don’t. And its vital role in the Boardroom. He rants about this and more, alongside esteemed guests, on the hugely popular UK Top 5 podcast, Call to Action. Launched in February 2019, he's subsequently hosted and interviewed some of the industry's greatest minds. Giles recently collaborated with internationally acclaimed copywriter, Ryan Wallman (Dr Draper), to write, design and publish the #1 bestseller, Delusions of Brandeur; a no-holds-barred commentary on modern marketing and business. Industry legend Dave Trott remarked, “I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won’t know how funny it is. But that’s okay, they’ll buy it thinking it’s a genuine ‘How to’ guide.” Even more recently, in April 2020, Giles launched the charitable initiative ISOLATED Talks®. It’s a rallying call across the lockdown divide for the advertising industry to unite and share ideas that help others whilst appealing for donations to the Samaritans; a charity under increasing pressure due to enforced isolation caused by the Coronavirus crisis.

Ryan is Executive Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry. An internationally acclaimed copywriter and marketing commentator, he has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also author of the bestselling book 'Delusions of Brandeur' and co-author of ‘Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health’. Something of a contrarian, Ryan is known for his no-nonsense approach to marketing, and has twice been listed in Business Insider’s ‘Best 30 People in Advertising to Follow on Twitter’. Along with his medical degree, Ryan has a Master of Marketing from Melbourne Business School and a Graduate Certificate in Professional Writing. He has vowed to never study again.

Dettagli prodotto

  • Editore ‏ : ‎ Gasp Books (15 novembre 2023)
  • Lingua ‏ : ‎ Inglese
  • Copertina flessibile ‏ : ‎ 236 pagine
  • ISBN-10 ‏ : ‎ 1838434321
  • ISBN-13 ‏ : ‎ 978-1838434328
  • Peso articolo ‏ : ‎ 270 g
  • Dimensioni ‏ : ‎ 20.3 x 13.3 x 1.5 cm
  • Recensioni dei clienti:
    5,0 5,0 su 5 stelle 10 voti

Informazioni sull'autore

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Giles Edwards

Giles Edwards

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Recensioni clienti

5 su 5 stelle
5 su 5
10 valutazioni globali

Recensioni migliori da Italia

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Paul G. Macfarlane
5,0 su 5 stelle Hilariously true. And depressingly powerful.
Recensito negli Stati Uniti il 29 febbraio 2024
Acquisto verificato
After devouring Delusions of Brandeur with repeated readings shares and more.. I was excited to see and receive this new one.

Like its predecessor it is timely in regards to the many deep follies and sins of our industry.
So read I immediately.

But it has another benefit.

Whenever you feel jaded frustrated and disillusioned about branding pick this up and laugh yourself into sane mental health again so you’re ready to fight forward into making the best ads of your life.

The writing and design is impeccable. As always.

Last ….many learn best while laughing.
Some learn best by crying and forming an adamant fist.

Be inspired and buy extra copies for yuur co conspirators.

Thank you Ryan and Giles.

I love you.
Immagine cliente
Paul G. Macfarlane
5,0 su 5 stelle Hilariously true. And depressingly powerful.
Recensito negli Stati Uniti il 29 febbraio 2024
After devouring Delusions of Brandeur with repeated readings shares and more.. I was excited to see and receive this new one.

Like its predecessor it is timely in regards to the many deep follies and sins of our industry.
So read I immediately.

But it has another benefit.

Whenever you feel jaded frustrated and disillusioned about branding pick this up and laugh yourself into sane mental health again so you’re ready to fight forward into making the best ads of your life.

The writing and design is impeccable. As always.

Last ….many learn best while laughing.
Some learn best by crying and forming an adamant fist.

Be inspired and buy extra copies for yuur co conspirators.

Thank you Ryan and Giles.

I love you.
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Bethan Marchant
5,0 su 5 stelle Ryan and Giles have delivered again!
Recensito nel Regno Unito il 23 gennaio 2024
Acquisto verificato
Ryan and Giles have done it again! How Brands Blow picks up where Delusions of Brandeur left off, with some laughs, some occasional good advice, and a right royal rinsing of marketers of every type. If you don't laugh, you'll cry. A thoroughly entertaining read.
Segnala
Ryan Gray
5,0 su 5 stelle Just buy this book already!
Recensito negli Stati Uniti il 15 febbraio 2024
Acquisto verificato
This book cuts through the BS in marketing with a chainsaw. What Ryan Wallman and Giles Edwards did here is pure magic.

Using satire, the book calls out all the nonsense in the advertising industry.

I laughed out loud so often reading the book that my wife would ask what I was watching. "Nothing, honey. Just reading this super funny book."

If you're looking for an advertising pallet cleanser, I prescribe this book. You'll leave motivated to create better work. Work that is simple and profound.

Stop what you're doing and buy this book already.
Immagine cliente
Ryan Gray
5,0 su 5 stelle Just buy this book already!
Recensito negli Stati Uniti il 15 febbraio 2024
This book cuts through the BS in marketing with a chainsaw. What Ryan Wallman and Giles Edwards did here is pure magic.

Using satire, the book calls out all the nonsense in the advertising industry.

I laughed out loud so often reading the book that my wife would ask what I was watching. "Nothing, honey. Just reading this super funny book."

If you're looking for an advertising pallet cleanser, I prescribe this book. You'll leave motivated to create better work. Work that is simple and profound.

Stop what you're doing and buy this book already.
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Boultini
5,0 su 5 stelle Funny, Wise, True
Recensito nel Regno Unito il 7 dicembre 2023
Acquisto verificato
I'm an enormous fan of the first book in this series - Delusions of Brandeur - so much so that I thought they'd never be able to pull off a sequel as amusing, honest and fresh at that felt. But they've absolutely nailed it - with the finest of balance between savage humour and a genuine affection for marketing if only that industry could stop taking itself so seriously. I laughed, I learned and I hope very much there are more to come.
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John Lyons
5,0 su 5 stelle The best sequel since Godfather part II
Recensito nel Regno Unito il 25 novembre 2023
Acquisto verificato
I’ve waited. And waited. And waited and waited and waited for this follow-up to the brilliant Delusions of Branduer, and whilst I’ve aged and moved job a couple of times it does not disappoint. Perfection once again 👌
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